May 2025 — Carlsberg transformed our space into the ultimate home ground with CarlsCrib: a specially curated space designed to bring football fans an epic Liverpool FC experience. Cue a gigantic football hanging off the ceiling, a grandstand that just screams Anfield, an actual locker room setting with exclusive memorabilia and all the footballified details. Talk about an immersive experience. It was a total football makeover, indeed!
An extension of its #BestWithCarlsberg experience, fans were treated to a game night like never-before-seen. Think crazy football action on a big screen, curated arcades and interactive simulators, and can’t forget the ice-cold Carlsberg! All under the roof of JAM PJ!
The highlight of the weekend? Electrifying entertainment line-up by international headliners and local artists alike. Taking to the stage with ear-tingling voices were Hong Kong singer, Pakho Chau and Malaysian singer-songwriter, Dior. Joining the line-up were world-renowned Italian DJ, VINAI and Malaysian DJ, NAHSHYK dropping fire beats all night long! All leading up to the much-awaited match screening on a massive screen that had fans cheering and chanting at every goal.
The turnout? Over 10,000 people!
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